Here at Virti, we’ve grown by nearly 1000% in the past 12 months. And during this hyper-growth period, we’ve learnt a thing or two about successful tech adoption. In this blog post, we’re sharing some of our key insights for you to apply in your own company.
We’re in the midst of a pandemic-fuelled acceleration in the adoption of new technology, with companies and individuals rightly keen to make use of each and every available tool to build back from the crisis. And there is a tempting array of innovative tech products primed and ready to help you do just that.
But beware of getting swept away by the excitement of the procurement and roll out process; it’s all too easy to select an inappropriate tool and sacrifice any real impact. The secret to successfully using tech to advance your company growth is having a clearly defined, goal-oriented strategy in place from the get-go.
Goals ultimately act as signposts along the road to success, and technology as the fuel to power the journey. So, before you get started on your company’s next big tech adoption, it’s crucial that you first map out the goals that you most want to achieve.
Identifying your key goals
Not sure where to get started? The first step in the goal-mapping process is to identify the challenges or obstacles that you wish to overcome. Are you looking to win new international customers? Streamline your manufacturing process? Speed up your onboarding? Once identified, you can make a smarter decision about the type of tools you need to drive change and achieve success.
Below, we explore 5 common business goals and explain how they can be tackled with smart tech adoption.
Goal 1: Recruiting top talent
Throughout the pandemic, not only has the geography of the workforce changed dramatically, so has the recruitment process itself. Remote interviews have become the norm, but current video conferencing platforms offer limited engagement with prospective employees. Creating a more immersive, skill-specific recruitment process is therefore essential to make sure that the right candidates are being selected.
To achieve this goal, the use of Extended Reality (XR) platforms like Virti is becoming increasingly popular. On entering a simulated environment, via either a VR headset, mobile or desktop device, candidates can put through their paces in real-life scenarios - such as interacting with a virtual customer or performing a skills-based task - and participate in a virtual ‘face to face’ interview. The candidate gains a greater understanding of company culture and the true demands of the role, while the employer can use the automatically-captured data insights to subjectively assess performance.
Goal 2: Improving staff wellbeing
The human brain is an incredibly powerful tool, but most of us have no idea how to use our minds to manage stress, beat burnout and perform to the best of our abilities. And with 75% of workers reporting burnout symptoms such as exhaustion and demotivation over the past year, every employer should be taking action to support their team’s mental wellbeing.
Digital wellbeing apps, or online talking therapies, are an excellent new option for remote (or office based) teams. More and more companies are offering their employees subscriptions to online wellbeing platforms as a cost-effective, on-demand way to build mental resilience.
If your employees are regularly placed under intense pressure in the workplace, it’s worth exploring immersive virtual mindfulness training programmes such as those available on the Virti platform. These courses teach users to navigate difficult emotions (including stress) and to maximise focus and productivity through mindfulness and meditation techniques. Other key benefits for participants include enhanced capacity for creative thought, increased self esteem and empathy, and better-quality sleep.
Goal 3: Upskilling and retaining staff
According to a recent survey by Microsoft, 41% of employees worldwide will think about changing jobs this year. And one of the most important factors driving this ‘Great Resignation’ is a search for better learning opportunities.
In short, to keep your staff, you need to invest in the right tools to train them. These tools should allow for repeatable, scalable, on-demand access to training that is both engagement and interactive.
Soft skills such as communication - vital for sales and customer-facing roles - may be one such targeted area for staff development. Using an XR platform like Virti, which allows for the creation of bespoke content , you can provide staff with immersive training sessions in which soft skills can be consistently practised. AI-driven data offers objective feedback on these subjective skills, allowing managers and employers to monitor and accelerate progress.
Goal 4: Delivering excellent customer service
A report from thinktank Social Market Foundation shows that competition in consumer markets plummeted during the pandemic. This has allowed dominant businesses to strengthen their hold, making it even harder for new companies to compete. Therefore, focusing energy on developing best-in-class customer service is likely to prove vital to continued growth.
A number of tech adoptions are geared towards strengthening this delivery. Improvements in conversational AI are allowing companies to interact instantaneously with customers and provide around-the-clock support, while chatbots are supporting a constant stream of feedback and customer interaction.
Goal 5: Securing improved ROI for your marketing spend
When budgets are thin, it’s often the marketing budget which is slashed first. But this is a mistake! Whether your company is a new startup or a household name, unique and engaging marketing content is always vital for capturing your clients’ imaginations.
Immersive marketing events delivered in virtual reality offer a unique, cost-effective and accessible route to engage new and current customers. For example, Vroom, the online car retailer, recently launched a VR showroom where customers could don a Google cardboard and experience an immersive ‘test drive’ in 1 of 15 car models. Similarly, the alcohol brand Patrón deployed immersive tech to better connect their customers to their brand story and origins: their high-quality VR experience takes you on a journey through their Mexican tequila distillery from the perspective of a bee!
When it comes to immersive marketing, from conferences to performances, games, competitions and product demos, the only limits are your creativity. And of course, there’s no need for customers to have their own VR headset - Virti’s immersive platform can be accessed on-demand via desktop or mobile devices too.